Segmentation that respects overlap
Name audiences the way merchandising already talks about inventory.
9 Years shipping retail audience curricula
312 Facilitated workshop hours last season
38% Alumni who joined from in-house pods (survey)
6 Cities represented in last hybrid cohort
12 Partner orgs contributing guest cases
Why teams show up
You leave with catalog-backed decisions, not slide decks
Signals that survive messy PIMs
Normalize attributes before they become brittle promo rules.
Promo timing with fatigue guardrails
Sequence offers without defaulting to blunt discounts every peak.
Driftup Wavehub Studio
E-commerce audience targeting, rehearsed like a craft
- Shopper maps tied to real catalog fields
- Promotion ladders that name what not to do
- Briefs media teams can paste without diluting the thesis
Anchored in Yangcheon-gu, Seoul, we train performance marketers, CRM specialists, and in-house media pods who need calmer, defensible targeting—not louder blasts.
Browse programs Trusted by pods at household goods, beauty, and electronics groups (anonymous where requested).
The flow we rehearse in studio
Five beats, repeated until boring (in a good way)
01
Inventory the signals
Pull catalog fields that actually change week to week.
02
Draw overlap maps
Make intersections visible before naming segments.
03
Pair offers to readiness
Match promo types to propensity bands with guardrails.
04
Translate for media
Ship brief lines buyers can paste under deadline.
05
Retro with receipts
Close loops using fatigue signals, not vibes.
Programs
Featured cohorts
Shopper Segmentation Lab
Build retail shopper tiers from basket rhythm, category affinity, and visit cadence—without overfitting promos.
View program sheet
Catalog Signal Foundations
Translate product metadata, inventory turns, and margin bands into audience-ready signals for promos.
View program sheet
Purchase Propensity Studio
Score readiness without overclaiming—blend behavioral recency with catalog fit for calmer promo decisions.
View program sheetFrom our cohorts
Voices with specifics
“The Promotion Targeting Intensive holiday overlay forced us to name inventory posture before touching creative. Uncomfortable Monday meeting, better promos.”
— Daeun, growth lead, household goods brand
Catalog Signal Foundations dictionary now lives next to our PIM export checklist.
Eun · performance marketer
Short: helpful.
Leo · Trustpilot note on holdout drills
Retail Audience Frameworks Practicum scripts cooled a recurring merch vs. media fight. Still tightening the retro template for Jira.
Client in consumer electronics (anonymous)
Journal
Recent field notes
Reading catalog drift before it breaks promos
When attributes change quietly, audiences inherit ghosts. Here is how we catch drift early without boiling the ocean.
Read entry
Overlap maps: a calmer way to argue about segments
Overlap conversations get heated. A simple map makes the tradeoffs visible without declaring winners too early.
Read entryPartners
Pods we have co-designed with
Logos anonymized where contracts require; pictured environment is a recent studio week in Seoul, not a stock boardroom.
Download the syllabus pack
PDF outlines module cadence, sample worksheets, and what we expect from catalog owners before day one. No checkout here—leave an email note in the form and we send a link.