2016
First closed-door workshop for a Seoul multi-category retailer’s CRM pod.
About
A studio for calm retail targeting
Driftup Wavehub Studio began as late-night working sessions between CRM operators and media buyers who shared the same complaint: audience briefs drifted from catalog reality. We formalized those sessions into repeatable programs—still opinionated, still grounded in worksheets instead of hype.
Principles we defend in critiques
- Overlap before purity — if intersections are ugly, the plan is honest.
- Operational language beats buzzwords — merchandising should recognize every label.
- Promo governance is design work — fatigue caps belong next to creative briefs.
- Evidence without theater — we rehearse conversations, not miracle charts.
Milestones
2019
Hybrid cohort format introduced with studio weeks in Yangcheon-gu.
2024
Promotion Targeting Intensive adopted as mandatory pre-peak training for two partner orgs.
Team
Hover cards reveal short bios—desktop only affordance; tap through to contact for full CV requests.
Noah Im
Program director
Sets cohort calendars and keeps curriculum tied to operational realities in Korean retail.
Yuri Han
Lead instructor
Teaches promotion choreography with a media buyer’s eye for constraints.
Mira Cho
Curriculum strategist
Designs cross-team facilitation flows and vocabulary alignment kits.
Jisoo Nam
Student advisor
Helps participants pace assignments and unblock data access questions.
Sohee Ahn
Admissions coordinator
Clarifies prerequisites, cohort fit, and scheduling for hybrid intensives.
Junseo Kang
Operations manager
Coordinates studios, materials, and vendor logistics across Seoul sessions.
Haneul Park
Lead instructor
Focuses on shopper segmentation labs with catalog-backed examples.
Sora Kwon
Lead instructor
Owns catalog signal foundations and normalization playbooks.
Taeyang Oh
Lead instructor
Bridges retail audience objects into media-safe brief language.
Eunbi Seo
Program director
Guides seasonal programs with emphasis on calm governance.
Hajin Lee
Lead instructor
Specializes in PDP context tuning and module ordering rubrics.
Rae Choi
Curriculum strategist
Maintains assessment rubrics and capstone review standards.
Minjae Song
Student advisor
Supports async questions between live blocks and mentor matching.
Yelin Bae
Operations manager
Runs studio AV, print decks, and accessibility accommodations.
Kyuri Moon
Admissions coordinator
Onboards teams and handles volume pricing conversations without checkout on-site.