Fatigue signals your weekly stand-up can actually track

Fatigue conversations fail when they rely on anecdote. Pick three signals your team can read without a deep analytics queue: frequency of opens if you still use opens responsibly, click-to-convert latency bands, and unsubscribe reasons tagged consistently—even if imperfect. In stand-up, read directionally week over week. If click-to-convert latency stretches while frequency climbs, you likely have a creative-audience mismatch rather than a channel problem. If unsubscribes cite “too many promos” while your frequency count looks flat, your problem may be message sameness, not cadence. We pair these signals with a simple rule: if two signals worsen together for two consecutive weeks, you insert a non-promo value send or a quiet period before adding new offers. This is not a universal law—it is a team-visible tripwire that prevents silent erosion.