Catalog audiences
Catalog Signal Foundations
4 weeks · 12 hours live · Live online
A foundations track for marketers who inherit messy catalogs. You will normalize attributes, prioritize signals that survive sparse data, and document how each signal should influence promo targeting—not generic blasts. Includes paired exercises with merchandising-style briefs.
₩280,000 KRW list reference
Request a written quote for teams—no instant checkout on this site.
Inclusions
- Attribute normalization patterns for inconsistent PIM dumps
- Margin-aware signal prioritization worksheets
- Mapping signals to promo guardrails
- Lightweight QA scripts your ops team can reuse
- Office hours with a student advisor for async questions
- Template pack for stakeholder sign-off notes
- Capstone: signal brief for one category lane
Outcomes you can show in a brief
- Ship a signal dictionary your media team can reference
- Flag three fragile signals before they enter a promo matrix
- Align catalog owners on naming and refresh cadence
Sora Kwon
Lead instructor for catalog-heavy cohorts; previously growth ops at a multi-brand retailer.
Participant questions
Helpful but not mandatory. We provide spreadsheet-first paths and optional SQL snippets.
Notes from participants
The margin-aware prioritization grid is now pinned in our planning channel. The PIM normalization bit felt dense but worth it.
Eun · Performance marketer · 4/5 · Google