Catalog audiences
Product Page Audience Tuning
4 weeks · 14 hours live · Hybrid
Product pages receive mixed traffic. You will segment landing contexts, map them to PDP module orders, and define when promo badges help vs. harm conversion clarity. Includes heuristic review frameworks merchandisers can run weekly.
₩350,000 KRW list reference
Request a written quote for teams—no instant checkout on this site.
Inclusions
- Landing context matrix (search vs. email vs. paid)
- Module ordering rubric with examples
- Promo badge decision tree
- Weekly heuristic review checklist
- Peer critiques on anonymized PDP screenshots
- Office hours with curriculum strategist
- Accessibility-minded copy guardrails
Outcomes you can show in a brief
- Produce a PDP module plan for one hero SKU lane
- Publish a badge decision tree stakeholders agree to
- Run a weekly heuristic review without redesign scope creep
Hajin Lee
Lead instructor focused on on-site merchandising and audience context.
Participant questions
Bring screenshots; we do not deliver Figma production files.
Notes from participants
Badge decision tree ended a recurring fight with merchandising. Product Page Audience Tuning module ordering rubric is picky—in a helpful way.
Yena · Growth manager · Google