Shopper segmentation
Retail Audience Frameworks Practicum
5 weeks · 14 hours live · Live online
Frameworks fail when vocabulary drifts. This practicum installs shared nouns and verbs for audiences, maps them to operational artifacts (briefs, tickets, QA sheets), and gives you facilitation scripts for cross-team workshops.
₩360,000 KRW list reference
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Inclusions
- Shared vocabulary cards for workshop printouts
- Facilitation scripts for three common conflicts
- Artifact pack: brief, QA, retro templates
- Role-play blocks with peer feedback
- Office hours with student advisor
- Retro format tuned for post-promo reviews
- Capstone: facilitated mini-workshop you record (optional)
Outcomes you can show in a brief
- Run a 60-minute alignment workshop with shared artifacts
- Resolve one recurring vocabulary clash with a documented decision
- Ship a retro template your ops lead agrees to use
Mira Cho
Curriculum strategist specializing in cross-team facilitation for retailers.
Participant questions
Yes—pairs of IC+manager work well; solo ICs should bring examples from recent promos.
Notes from participants
Retail Audience Frameworks Practicum facilitation scripts saved a painful merch vs. media meeting. Still adapting the retro template to our Jira.
Client in consumer electronics